When I was traveling with Remote Year I had FOMO (fear of missing out) every week. I’d do something cool like explore a famous town […]
sales copy
An easier way to turn your Deep Dive Survey replies into sales bullets
When I saw the 250 DDS replies I was scared. “Can I really make awesome bullets out of this?” I’ve done it before, and as […]
Closing the sale (A lesson from Game of Thrones and Steven Pressfield)
Steven Pressfield’s Nobody Wants to Read Your Shit is loaded with great marketing lessons. One passage, in particular, has been burned into my brain for weeks. Apply […]
Have sales dropped? This may be why
You know your customer’s major desires, doubts, fears, and barriers when it comes to your product, right? How long ago did you find that out? […]