“OMG people won’t look at anything for more than 5 seconds. Long copy and videos and long podcasts are dead. Dead! Murdered by Social Media […]
copy advice
How to use case studies to close high-ticket sales
One of my clients runs a high-ticket mastermind program. Over two dozen entrepreneurs pay him 5-figures a year to be in it. For that price, he […]
3 common copy mistakes 6-figure entrprenuers make (and how to fix them)
Last week, I did a copy review call for four entrepreneurs. They all had successful 6-figure businesses. And they all made the same 3 mistakes […]
How to overcome objections using case studies part 1: Show your work
Your customer reads your sales page and thinks “Yeah, that’s cool and all, but I’m not really sure it’s for me.” It’s not that they […]