The other day, the Facebook Gods put this in my newsfeed. It’s a case study video for Stu McClaren’s program, Tribe — which teaches […]
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Remote Year 1: Adios, Boulder
Sitting in a staff meeting, crying. Hit me I was leaving this place. Wouldn’t be part of this envorinment or see thsese people for a […]
How to write awesome case studies part 5: Get what you need from interviews using the “pause” button
The guy just keeps talking. You sit there, quietly nodding along. Inside you’re screaming “Dude, get to the point”. Or “I don’t care about that, […]
How to write awesome case studies part 19: Making customer quotes pop
In my early case study drafts, the whole thing was quotes from the client. The story was told in quotes. With as little “writing” from […]