Category Archives: Blog

Tips, advice, and in-depth copy breakdowns for improving your copy

A better way to use case studies to close sales (hint: be like Thor!)

Below a video on how you can turn your success stories into more sales. (There’s a major lesson from the movie Thor that can help you here.) Because you have amazing success stories, but people aren’t reading them. So you’re … Continue reading

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An easier way to turn your Deep Dive Survey replies into sales bullets

When I saw the 250 DDS replies I was scared. “Can I really make awesome bullets out of this?” I’ve done it before, and as a copywriter, I do stuff like this all day. But that initial fear is always … Continue reading

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Nail your launch positioning with a silly (and fast) Google trick

So, you’ve got a great product… But you’re not quite sure how to talk about it in a way that’ll get people pumped to buy. Here’s a quick trick on how you can solve that problem using Google Adwords in … Continue reading

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The Healing Power of Mexican Wrestling

We need to have a serious talk about las luchadores (Mexican wrestlers). Here’s why: After arriving in Mexico,  our first orders of business was to have a taco eating contest (duh). Our Remote Year guides had us all meet at this … Continue reading

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Have sales dropped? This may be why

You know your customer’s major desires, doubts, fears, and barriers when it comes to your product, right? How long ago did you find that out? Has any of that changed in the past 3-6 months? If it has, would you … Continue reading

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Not Another F-ing Sunset: The dark side of world travel

This blog is for every social media post that makes you feel bad for not traveling enough. It’s the stuff I don’t talk about when people ask me how traveling the world with 50+ people for a year has been. Because … Continue reading

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South Park Stortelling Secrets

Super quick tip today on how to make your stories punchy and engaging. I learned it a few years ago watching the South Park documentary “6 days to air”. After spending a few days figuring out what the next episode … Continue reading

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That time I fell in love with a 49 year old Mexican pop star with a checkered past

I had no intention of falling in love on this trip. I also had no intention of going to Carnival in Matzalan, Mexico. But both those things happened at once. I’ll talk about Carnival in another post. For now, a … Continue reading

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3 time-saving copy lessons that can make you rich

A few months ago, I asked a few hundred entrepreneurs what their biggest challenge was when it came to writing copy for their business. The 3 biggest answers were: Writing headlines, not sounding salesy, and hiring a copywriter. So I … Continue reading

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Getting slapped by a Croatian boxer (Split part 2)

One of the best things about Remote Year are the days you stroll into the workspace and the only people there are two friends who say “We’re going on a bike ride, want to come?” Then you realize you don’t … Continue reading

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