Category Archives: Blog

Tips, advice, and in-depth copy breakdowns for improving your copy

Not Another F-ing Sunset: The dark side of world travel

This blog is for every social media post that makes you feel bad for not traveling enough. It’s the stuff I don’t talk about when people ask me how traveling the world with 50+ people for a year has been. Because … Continue reading

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South Park Stortelling Secrets

Super quick tip today on how to make your stories punchy and engaging. I learned it a few years ago watching the South Park documentary “6 days to air”. After spending a few days figuring out what the next episode … Continue reading

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That time I fell in love with a 49 year old Mexican pop star with a checkered past

I had no intention of falling in love on this trip. I also had no intention of going to Carnival in Matzalan, Mexico. But both those things happened at once. I’ll talk about Carnival in another post. For now, a … Continue reading

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3 time-saving copy lessons that can make you rich

A few months ago, I asked a few hundred entrepreneurs what their biggest challenge was when it came to writing copy for their business. The 3 biggest answers were: Writing headlines, not sounding salesy, and hiring a copywriter. So I … Continue reading

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Getting slapped by a Croatian boxer (Split part 2)

One of the best things about Remote Year are the days you stroll into the workspace and the only people there are two friends who say “We’re going on a bike ride, want to come?” Then you realize you don’t … Continue reading

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Turn your weird hobbies into sales

Two years ago, my friends and I decided to see what this Dungeons and Dragons nonsense was all about. I’d never done it as a kid. But I’ve always knew I had the potential to become a D&D nerd if … Continue reading

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Overcoming objections in sales copy: It’s all about timing

“Every battle is won before it is fought” – Sun Tsu/Bill Belichick Earlier this week, I joined an awesome training by Joe Schriefer of Agora that may very well change the way I write sales pages and do launches. If … Continue reading

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Identifying your reader’s “buying emotions”

If you’re like most businesses, you have multiple different types of people who buy from you — commonly known as avatars. What you may not realize is each of these avatars can have different core emotion related to the problem … Continue reading

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The 6 ways to start your sales page

Sit right back and you’ll hear a tale, a tale of a fateful split test. That started from this tropic port aboard Agora’s mighty list. The writer was a mighty marketing man. The skipper brave and sure. Two sales letters … Continue reading

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Ask this question to connect deep with your readers

You’re about to learn a single question for connecting deep with your audience When you hear their answer, you’ll have access to a hidden “emotional hot button” that’s incredibly powerful in motivating them to buy. And your competitors probably don’t … Continue reading

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