Free download: The Ultimate Guide to Case Studies
Questions, formulas, and little-known techniques to create powerful case studies for your online business.
Category Archives: Blog
Remember in Mighty Ducks 2… **SPOILER ALERT** Julie “The Cat” Gaffney replaces Goldberg, stones Gunner Stall’s triple deke (Glove side!) and the USA ducks defeat the scariest Icelanders the world has ever known. And then the movie immediately ended. Oh wait, … Continue reading
Here’s a quick video on how to title your case studies using the “underdog” method.
Last week, I did a copy review call for four entrepreneurs. They all had successful 6-figure businesses. And they all made the same 3 mistakes in their copy. So here’s a post to make sure you don’t screw up the … Continue reading
How to write awesome case studies part 13: Use the Pickle Rick Trick to know exactly what to stay in your story
You’ve already interviewed your happy customer. Now it’s time to turn their words into a sweet, seductive, succulent, sensational case study. But what the heck do you say? I mean, there’s like a zillion pages of awesome quotes you can … Continue reading
Everyone’s making the same boring promises. Not you, though. You’re making sexy, inspiring, believable promises. Promises that stand out. And get the reader to experience what it’s like to have success with your product or service. Because you’re using “journey moments.” Wait — … Continue reading
Your customer reads your sales page and thinks “Yeah, that’s cool and all, but I’m not really sure it’s for me.” It’s not that they don’t believe in you or your product. It’s that they don’t believe in themselves. They have … Continue reading
Below a video on how you can turn your success stories into more sales. (There’s a major lesson from the movie Thor that can help you here.) Because you have amazing success stories, but people aren’t reading them. So you’re … Continue reading
When I saw the 250 DDS replies I was scared. “Can I really make awesome bullets out of this?” I’ve done it before, and as a copywriter, I do stuff like this all day. But that initial fear is always … Continue reading
So, you’ve got a great product… But you’re not quite sure how to talk about it in a way that’ll get people pumped to buy. Here’s a quick trick on how you can solve that problem using Google Adwords in … Continue reading