Category Archives: Blog

Tips, advice, and in-depth copy breakdowns for improving your copy

How to write awesome case studies part 13: Finish with the “level-up close”

Remember in Mighty Ducks 2… **SPOILER ALERT** Julie “The Cat” Gaffney replaces Goldberg, stones Gunner Stall’s triple deke (Glove side!) and the USA ducks defeat the scariest Icelanders the world has ever known. And then the movie immediately ended. Oh wait, … Continue reading

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Need a headline for your case study? Try this.

Here’s a quick video on how to title your case studies using the “underdog” method.

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3 common copy mistakes 6-figure entrprenuers make (and how to fix them)

Last week, I did a copy review call for four entrepreneurs. They all had successful 6-figure businesses. And they all made the same 3 mistakes in their copy. So here’s a post to make sure you don’t screw up the … Continue reading

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How to write awesome case studies part 13: Use the Pickle Rick Trick to know exactly what to stay in your story

You’ve already interviewed your happy customer. Now it’s time to turn their words into a sweet, seductive, succulent, sensational case study. But what the heck do you say? I mean, there’s like a zillion pages of awesome quotes you can … Continue reading

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How to write awesome case studies part 8: Use “Journey moments”

Everyone’s making the same boring promises. Not you, though. You’re making sexy, inspiring, believable promises. Promises that stand out. And get the reader to experience what it’s like to have success with your product or service. Because you’re using “journey moments.” Wait — … Continue reading

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How to overcome objections using case studies part 1: Show your work

Your customer reads your sales page and thinks “Yeah, that’s cool and all, but I’m not really sure it’s for me.” It’s not that they don’t believe in you or your product. It’s that they don’t believe in themselves. They have … Continue reading

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A better way to use case studies to close sales (hint: be like Thor!)

Below a video on how you can turn your success stories into more sales. (There’s a major lesson from the movie Thor that can help you here.) Because you have amazing success stories, but people aren’t reading them. So you’re … Continue reading

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An easier way to turn your Deep Dive Survey replies into sales bullets

When I saw the 250 DDS replies I was scared. “Can I really make awesome bullets out of this?” I’ve done it before, and as a copywriter, I do stuff like this all day. But that initial fear is always … Continue reading

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Nail your launch positioning with a silly (and fast) Google trick

So, you’ve got a great product… But you’re not quite sure how to talk about it in a way that’ll get people pumped to buy. Here’s a quick trick on how you can solve that problem using Google Adwords in … Continue reading

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The Healing Power of Mexican Wrestling

We need to have a serious talk about las luchadores (Mexican wrestlers). Here’s why: After arriving in Mexico,  our first orders of business was to have a taco eating contest (duh). Our Remote Year guides had us all meet at this … Continue reading

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